It’s common in sales to praise the hustle. The game-maker. The shot at the buzzer. But the high-stress focus on monthly numbers pushes teams to make short term decisions that corrode long term relationships. It’s time to rethink sales. Sales is about closing deals, but it’s also about opening relationships. Relationships that could pay off 10 times what that first commission was. Every single sales organization solves for the immediate. But does your’s build for the future? The best companies aren’t just in the business of sales. They’re in the business of growth. Grow better with HubSpot.