RMIT Visual Merchandising and Country Road Project – June 2018


So in the Visual Merchandising program
here at RMIT we really value the students having a real-life experience, so we’ve organised over the last 12 years, and it’s ongoing, a window project with one of Australia’s leading lifestyle brands, Country Road. the project started with Country Road
giving us a brief and that had all their latest collections and their latest
colour palettes and the textures and materials that we will be using to
create a window. We all went away and created concepts and then we had the head of VM at Country Road she came in and picked one concept from there we then took that concept and developed it further then we took it into production
obviously so we had to have contact the suppliers materials budgets all that
sort of thing we’re exposed to lots of different parts of the industry and so
then we moved on to actually having these products made by the suppliers we
took it to a visit to head office so that was really good first-hand
experience meeting people in the industry in head office and being able
to make things for the window ourselves that people on the street are going to
see is really exciting they took us in with a few like their
stylist their head of VM, a few other people that came in to help us and show
us how the process would be of them installing that creative project into
the window which was really really good it took up a whole day. It’s fantastic exposure for the program
and it gives the students a real-life industry experience
dealing with a real-life retailer. working with industry was really really
valuable it helped us all to grow you know
outside of just being students you know we’re leaving this course soon and we
need that industry experience so it was really really handy to meet people get
contacts as well and it just opened our eyes I think to see you know what goes
on in the real world outside of uni

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