Speed – a digitally printed success story

The speed campaign demonstrates the
power of digital print. It is not only relevant for creatives and content
owners but also demonstrates brand owners and brands how to fuel emotional
engagement with digital print. In combination with variable data digital
print can drive effectiveness and create measurable response. Horst decided
to print this book digitally because he believes that digital print
is the right tool for photographers to portray their art in a book or to
portray their work in a book. Short-run printing allowed him to bring
his art to market in a fresh and creative way without or with a minimized risk of
unpurchased copies with stocks and storing. The technology also allowed
him to bring the emotion into the book. The emotion of his photography with
premium print quality and different textures. The promotional assets that
supported the launch of the speed book were invitation and commercial
customer communication items like posters, postcards, mailers and a very
special wide format application including an alloy Dibond postcard and this was
really a surprise for the audience. There were also many other merchandising assets
like calendars, booklets and … magazines that supported this launch.

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