The Best Sales Pitch Techniques Training & Sales Prospecting Lead Generation


I want to let you know that if you have
a hard time bumping into folks, we’re going to talk about that today. I’m also
going to talk to you about the sales pitch a little bit and this all comes
from a program that I’ve called Sales-ability that we’ll be launching this
year and it’s the art of actually making a sale with good old-fashioned customer
service. And here’s how it goes.. We all have to bump into people at different
points in time, but we all going to make the pitch. Most of us know how to pitch
our product, right? I got something I want to tell you how great it is. How many
people would feel comfortable enough to talk to somebody that would be
interested in your product and tell them all about the good benefits that they
could get, right? That’s something we’re pretty comfortable with and there’s some
tweaking we can do with that, but I offer this service, it gives you this emotional
benefit, life is good. We call those features, advantages and benefits. If you
don’t know what those are, please write those down. Features are nothing more
than the stuff of; I’ve got this list of goodies, right. The advantage to you is
this, this is what it does, it does all that for you. My car has a steering wheel, so I
can drive on the road. Right? Pretty basic. The benefit is the emotional gain that
people get from it and that’s the thing we want to make sure that everybody’s
doing. Today we’re going to take a step backwards from that and say okay after
you’ve got the pitch figured out you have to get talking to the right people,
and the only way you can do it is by talking to the right people. You’re going
to talk to a lot of people and you’re going to prospect, if you will, and kind
of feel them all out because they could be suspects, they might be interested,
they may not be interested, you’re not really sure, but what can you do to help
them understand what it is you can bring them? Because before you pitch, think
about it, you walk into a place “Hi my name is Rich Grof. You want to get some
sales training?” See, does that feel right to you? Does that? Doesn’t feel right does
it? So we got to have something before that we call that a discovery. In a
discovery, you will actually have some questions that will start to, if you will,
see a little bit, and find out if people are interested in possibly being talked
to about your service. Now, what kind of questions can you ask? If you have a pre-
leading question, just you know, it’s the big question that kind of narrows it
down before you even get close to even offering the service or the product that
you may have, right, so you have to have something that’s going to get them
thinking, and it needs to be a nice, open-ended question that they cannot
answer yes or no. We all have to have those are the leading questions. I’ve
given you a sheet here that comes out of one of my manuals, one of the programs,
and we’re talking about typical client questions. This is an entire form that
you can fill out. If you have never done this type of work you, will want to make
sure that you actually fill out this type of form, because it talks about your
ideal client, it talks about your slogan, you know, how you get people’s attention,
it’s all about the discovery when you’re just first meeting someone. It’s that
elevator speech where you say something that gets people’s attention. Now imagine
me, I’m a sales coach right, and I get a little bit of a crazy kind of a humor
thing going on, so if I meet somebody in a sales environment it’s
different, but if I’m actually in an elevator, literally in an elevator, and
somebody says hey how you doing? Great! Ah the weather is fantastic! What you do?
Well I’m going to a seminar, or I’m doing this ,or I’m doing that, oh really what do
you do for a living? People get curious! If you leave them enough room to get
curious and they’re gonna go “oh you’re a sales coach!” I go yeah I help people make
ridiculous amounts of money in a short period of time with no extra effort it’s
awesome! I got the easiest job in the world! Like, it doesn’t get any better
than this! I’m gonna go really yeah I’ve got a lot
of my clients a double their income in a year, it’s awesome! Really are you serious?
Give me your card! You know you’ve done it right when they see please give me
your card, right? Now when was the last time somebody said give me your card? But you know
that’s what you want. Wouldn’t it be wonderful to have the clients coming to
you asking for your service, rather than you chasing and hunting them down? It is
not fun to chase somebody, because if you’ve ever noticed this way back in
grade school (grade 6 and grade 7) when the boys started chasing the girls, the
girls did what? They ran. They ran faster, because they were bigger
too.. But you know it’s the old thing of the law of attraction and in chasing. If
you’re chasing something to know it’s going to go the other way. It’s just
going to happen. If you’re naturally available and ready for something, you’re
going to get it. So you have to know that opportunities will come and you have to
take that opportunity and seize the opportunity in the lifetime of the
opportunity. If you’ve got 30 seconds to make an impression everything counts, and it could be the biggest deal that you’ve ever done.

11 thoughts on “The Best Sales Pitch Techniques Training & Sales Prospecting Lead Generation

  1. i am very new and dont know what a good pitch i have a pitch but not very good please help am selling windows and doors

  2. Hi Rich.
    Thanks for this short and effective video. I think we can relate what you are talking here with the idea of "anchor&twist". First you need to find what your client is lacking of with more general questions. This will be the first touching point where your product offer will match with customer needs (anchor point). Then by narrowing your questions, drag them to realize your products' extra features. This is like saying that "my product will already solve your main problem and also add you this additional value" (twist point).
    But I am really curious about how to manage this critical process in a short range of time without annoying prospects. Maybe it would be a better strategy to make customer curious about our product at the pitch rather than making him sign the deal right there. So, giving him some time with this curiosity feeling might direct him us back with his own.
    Or is it better to force ourselves to get the deal right at the first interaction ? What do you think ?

  3. "I help people make a ridiculous amount of money in a short period of time with no extra effort" sounds like a get rich quick scam

  4. Presentation sound better than the pitch, because it's more human and sound not so angresive in client mind.

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