The Best Super Bowl Commercials In Super Bowl History


The Super Bowl is one of the most-watched
sporting events on Earth, and a big draw for viewers who aren’t football fans are the creative,
funny, and expensive commercials that come with it. After more than 50 games since 1967, here
are the best Super Bowl ads we’ve ever seen. Viewers tuning in to watch the 49ers take
on the Bengals back in 1989’s Super Bowl XXIII had a nice surprise waiting for them, even
more surprising than the Bengals making the game in the first place. We’re talking about the Bud Bowl, a “beer
versus beer” campaign that left a big impression. The stop-motion ad series saw Bud Light and
Budweiser going head-to-head in an ultimate battle to determine which was superior. “This Bud’s for you, pal!” “23 on blue! Hut hut!” The Bud Bowl was spread across several commercial
breaks, keeping viewers invested up until a final spot, showing the last play of a tie
game. As time expires, the Budweiser team’s kicker
makes a field goal, winning the matchup and leaving viewers with the conclusion that Bud
is best. When supermodel Cindy Crawford stopped to
get a Pepsi during 1992’s Super Bowl XXVI, she entered the zeitgeist with the most iconic
ad the soda brand has ever come up with. Set to the tune of Doris Troy’s “Just One
Look,” two young boys watch Crawford, mesmerized. She walks up to a Pepsi vending machine and
takes a long drink while striking a supermodelly pose. And then they say what’s on every viewer’s
minds. “Is that a great new Pepsi can or what?” The ad was so popular, it still gets parodied. In 2016, Pepsi recreated it as an animated
short using emojis, and Crawford has also helped James Corden recreate the ad with his
own spin. Which version is sexier? It’s hard to choose. “Let’s get out of here.” For anyone wondering why the last living Golden
Girl had such a big career revival, this 2010 Snickers ad is why. The spot shows Betty playing football, doing
about as well as an 88-year-old woman could. After getting called out by her teammates,
she gets handed a Snickers bar, and everything changes. The player’s not an old lady, he was just
playing like one, and all he needed to get his groove back was a bite of peanutty goodness. “You’re playing like Betty White out there.” “That’s not what your girlfriend said!” “Baby!” We’re not sure if team nutritionists would
be down with the snack choice, but the ad was a hit anyway, sparking a whole campaign
using the “You’re not you when you’re hungry” slogan. There was a time when basketball was dominated
by two greats: Larry Bird and Michael Jordan. In 1993, these two went head-to-head on McDonald’s
behalf during Super Bowl XXVII. The spot opens with Jordan bringing a Big
Mac and fries onto the court, only to find Bird, who challenges him for the meal with
a game of Horse. “Play ya for it.” “You and me, for my Big Mac?” “First one to miss watches the winner eat.” The challenge inspires the most extreme game
of Horse ever played. Shot after shot with nothing but net has the
two greats escalating things until finally, they end up calling shots on the top of a
skyscraper. We don’t see who wins, but it doesn’t matter. The idea of doing the impossible to get a
Big Mac stuck in viewers’ minds, making it one of McDonalds’ most successful ads ever. Monster.com was a fairly new company in 1999
when it purchased three 30-second spots during Super Bowl XXXIII. At a cost of $4 million, the spots took up
a huge chunk of the company’s marketing budget, but they paid off in a big way. After the game ended, job searches on the
site reportedly surged from 600 per minute to 2,900. How’d it happen? By perfectly playing on people’s emotions. “When I grow up—” “When I grow up—” “I want to be underappreciated.” The award-winning spot made viewers dwell
upon the jobs they had, and inspired them to think about the jobs they wanted, a search
the company was happy to assist with. There’s a time and place to enjoy Doritos,
or at least, that’s what some people think. This ad for the corn chip brand from 2016’s
Super Bowl 50 featured a mother-to-be calling out the father of her child for enjoying a
snack at her ultrasound. As she finds out, though, not everyone in
the room is bothered by it. The bizarre ad is the result of a consumer
submission contest called “Crash the Super Bowl,” which invited amateurs to submit their
own commercial ideas. It didn’t win the contest, but it actually
proved more popular with audiences than the one that won. It’s just that memorable. In 2007, Snickers kicked up a little controversy,
but if you don’t take their commercial too seriously, it’s pretty amusing. The ad opens with a couple guys working on
a car. One of them pulls out a Snickers and starts
eating it. Unable to help himself, the other guy goes
to town on the opposite end, Lady and the Tramp-style. The two apparently straight men then share
an accidental moment of unintended intimacy. “I think we just accidentally kissed.” “Quick, do something manly.” You don’t need us to tell you that some people
found this ad offensive, even though it’s more making fun of stereotypes than actually
indulging in them. Regardless of what the ad was trying to say,
the mixed response was enough to it get pulled off the air, but come on. We know you laughed. How do you make a dog cry? That’s the question posed by this Budweiser
ad from Super Bowl XXXIV. The spot opens on a Western film scene with
a dog lying by a man’s body. It’s supposed to be sad, but the dog looks
way too happy. To motivate the dog, the director asks him
to think about his worst memory, which turns out to be a day when he was denied a frosty
Budweiser. After thinking about this devastating memory,
the dog howls, pleasing everyone on-set. It’s kind of a weird advertisement, since
dogs aren’t really known for loving beer. But it’s perfectly on-brand for a company
known for commercials about talking frogs, athletic beer bottles, and men screaming “wuzzuuup.” Sometimes it feels like birds are looking
down at us like we’ve got targets on our heads. At least, that’s how it feels when they mess
up your windshield. That’s the basis for this ad, which aired
during Super Bowl XXXI. The Top Gun-inspired spot imagines flocks
of birds as a military force, swooping around the skies on campaigns of annihilation. They unleash their bombing campaign on everything
in sight, except for a freshly-washed Nissan, which they just can’t seem to lock on to. “This is Dirty Bird, do you read me?” “Dirty Bird, this here’s Sky Rat. I copy.” “I’ve spotted a gold mine with a freshly washed
beauty.” The birds try every trick in the book to hit
their target, finally being denied by a closed garage door. So there you have it: if you only drive a
Nissan, you’ll never be pooped on again. The year before Michael Jordan went toe-to-toe
with Larry Bird in their epic game of Horse, the NBA legend met a player drawn with a different
brush: Bugs Bunny. The 1992 Nike ad starts out with a game of
basketball causing a ruckus on the roof of Bugs’ burrow, leading the wild hare to hit
the surface and see what’s going on. When the ballers bully Bugs, he makes a call
to the Bulls’ best player to go up against them. “Who’d you expect? Elmer Fudd?” The ad came out four years before Jordan and
Bugs met again in Space Jam and ended up being a huge success. The collaboration even got a sneaker nod in
2015 with the Air Jordan 7 Retro Hare. “Where do babies come from?” is a question
parents dread. It’s also the focus of a big-budget ad by
Kia, which aired during 2013’s Super Bowl XLVII. When the father in the ad is hit with the
question, he spins a yarn about Babylandia, a special planet full of babies who leave
their world to come to Earth, like a 21st century version of the old stork story. When the story’s finished, the kid reveals
he might know more about the truth than he was letting on, leading the desperate dad
to call an audible, with an assist from his car. “But Jake said babies are made when mommies
and daddies—” “UVO, play ‘Wheels on the Bus.'” Beyond highlighting the voice command feature,
the car the ad is selling is only in the commercial for about 10 seconds, demonstrating that the
most successful ads are more about getting attention than anything else. Pretty much every person post-Star Wars has,
at one time or another, attempted to use The Force. Why not? It’d be a great way to end an argument. With this 2011 ad, Volkswagen takes this childhood
fantasy to heart, employing a young child decked out in full Darth Vader regalia to
exert his will around his house. He tries to, anyway. When Dad pulls into the driveway in his new
VW, Vader runs outside and tries to manipulate the car. Thanks to the dad’s key fob and some remote
ignition tricks, his power actually works this time, kind of. Once again, the ad doesn’t share too much
about the car. But people have been talking about this commercial
for years, and Volkswagen has been reaping the benefits ever since. Apple showed it had a flair for the dramatic
back in 1984 with its first commercial for the Macintosh personal computer. The dystopian commercial is a take on George
Orwell’s novel, 1984. Making it extra momentous, the ad only aired
on national television one time, during Super Bowl XVIII. Directed by Ridley Scott of Blade Runner and
Alien fame, the ad made an incredible impression. “We… shall… prevail.” The ad itself was a cinematic groundbreaker,
and made it seem like Apple was about to do nothing less than change the world. Some analysts have gone so far as to call
it the best commercial of all time. When Super Bowl LIII cut to what looked like
a Budweiser commercial, millions of viewers paid attention. The brand usually brings something funny to
the big game, and this starts out looking like another winner, with a character called
the Bud Knight getting ready for a joust. But then something shocking happens; the Bud
Knight loses, really badly. Off-screen, the mascot’s mysterious opponent
can then be heard gouging out the eyes of the Bud Knight, a disgustingly violent thing
not usually seen on TV. It’s also a clear reference to that time the
Mountain that Rides did the same thing to a cocky Dornishman on HBO’s Game of Thrones. Just as the viewer is putting that together,
a dragon soars overhead as the show’s theme song kicks in. This isn’t just an ad for Bud Light; it’s
for Game of Thrones! That might be the only thing people love more
than beer. Outside of the football stadium, bone-crunching
tackles can be kind of terrifying. But in this 2003 ad from Reebok, they’re also
really funny. The campaign introduces a fictional linebacker
named Terry Tate, who puts in hours at an office instead of on the field. “And since Terry has been with us, our productivity
has gone up 46%.” The ad is less about the Reebok brand and
more about making the audience laugh, so much so that a lot of people forget that the spot
is even a Reebok commercial. The ad was so well-received, it launched several
sequels, all of which did well, though not well enough to keep people from goofing off
at work. Really, the ads are amusing distractions of
their own, exactly the kind of thing that Terry Tate wouldn’t approve of. So, for your own sake, stop playing around,
and get back to work. Check out one of our newest videos right here! Plus, even more Grunge videos about your favorite
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24 thoughts on “The Best Super Bowl Commercials In Super Bowl History

  1. More amazing than the Bengals making the playoffs? You for real do you even know who was on the team that year

  2. One of the most watched sporting events on earth? Maybe in the US, but as far as global audience is concerned, it ranks towards the bottom of the list.

    This 'American Exceptionalism' disease is truly spreading into every facet of our society and psyche.

  3. One of those videos that’s worthless if you can’t show the entire commercials due to licensing. Pass

  4. Good thing I drive a Nissan
    That book 1984 was a horrible story that I was forced to read in school. I also read flowers for algernon that was a good book

  5. People that get offended by ads like the snickers one have issueeeeessssss

  6. Love that Snickers commercial with Betty White. I also like the one with Morgan Freeman and Peter Dinkledge (sp?) for Doritos and Mountain Dew.

  7. What gives with the narrating of each commercial "in the ad, Crawford is seen walking towards the Pepsi machine, she takes a drink and strikes a super model pose" wtf? Is this YouTube chanel trying to be inclusive of the blind?

  8. Well, I have the REAL truth about what is going on at the SUPERBOWL they won't tell you.

  9. This should have so many more likes than it does right now. Bravo guys! great research!

  10. I need a spin-off of the office staring Terry Tate immediately.

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