The Power of No – The Best Sales Tactic | Neil Patel


There’s one simple word that can
generate you more sales. Can you guess what it is? Hey everyone, I’m Neil Patel
and today I’m gonna share with you the power of no, the best sales tactic out
there. (upbeat music) Before we get started, make sure you subscribe to this channel. That way when I have more videos like this, you’ll get notified. Do you want to start
learning how to use the word no? I want you to first comment below saying
no. That’s your start. The moment you can start saying no is the moment your sales
are gonna start going up. So let me first tell you a quick story on why you should
be telling people no. In sales, you’re gonna have so many people being like “Hey
Neil, I need a discount” or “Can you also do this?” and you’re also gonna even have
any existing clients like “Oh, you’re doing amazing job can I also have
this?” “Can you also reduce your price?” “Can you also help with this other thing that
you don’t provide services for but I expect you to do them for free?” The
moment you keep saying yes and yes and yes to people, they realize like “Oh, I can
keep asking for the world and you’re gonna give it!” your margins are gonna go
down, you’re gonna be miserable, the clients are gonna get upset with you, because
you’re not gonna be able produce good results due the fact that you’re helping
them with stuff that you don’t specialize in. But the moment you say you
no, they’re gonna not only respect you but they’re gonna be paying you more
money. So let’s get into some tips. 1. When someone asks you for a discount, or ask
you to do more than what you’re contractually obligated for, say no. Now
don’t be a prick about it. If they want something super small and you want to go
above and beyond to create amazing customer experience, of course you can
say yes, or surprise them. But it should be on your own terms.
Clients shouldn’t be demanding this from you. It should be up to you, not them. So
the moment people ask you for a discount, say no. There’s nothing wrong with it.
It’s like dating. The moment you go after someone and they keep saying yes to
everything, you’re gonna get over them. You’re not gonna be attracted to them
anymore. The moment something plays hard-to-get you’re like “Oh my god, I’m in
love!” That’s how it works in sales. You need to start saying no. Second tip for
you, follow up with why. When someone asks you for a discount
I’ll tell them “No, I can’t give you a discount, I wish I would but my margins
are razor-thin and if you want a discount I can give you one, but I’m
gonna have to give you less services which means you’re not gonna get the
results that you’re expecting”. By explaining why you’re telling them no,
they’re gonna be like “Oh, that makes sense Neil. Sounds good to me!” It really is that
simple. It’s not that complicated. The third tip I have for you is start using
no in your workplace. When your boss, your co-workers ask you for something that is
unreasonable, like a deadline that you can’t meet, start saying no. But don’t be
mean to your co-workers and mean to your boss. Don’t say no because you’re lazy. If
you can put in a few extra hours of overtime, even if you’re not getting paid
for it, do it. That’s what a team player does. A company takes care of you, you
take care of the company by putting them first as well. So don’t say no because
you’re lazy, but if it’s unrealistic and you know that no one’s gonna meet the
deadline, you should tell your boss “Hey, I really want to do it. I don’t mind
putting in the extra hours, but I know we’re still not gonna hit the deadline.
How about we do XY and Z instead, which I think will help get us there?” And it’s a
good compromise. That could either be cutting down the scope, or you change how
you’re doing it. You’re getting a bit creative, but when you’re dealing with
co-workers and your boss, it’s not just about saying no, it’s about giving them a
solution. By giving them a solution they’re gonna respect you, they’re gonna
be like “Oh, awesome! Neil really cares for the business. He’s
trying to help me out” And by helping your co-workers out, you’re not gonna
have issues with them. You’re gonna rise up the ranks and you’re gonna do better
in the corporate world. It’s that simple. I know I gave you more tips than just
for selling, but if you follow them you’ll do better. Seriously, some of my
sales guys, they’re so good at saying no now that when a client asks some for
discount they’ll just say no, and they don’t even follow up with the reason.
They’re just like “No, we’re not gonna do it. This is what it’s gonna take to give
you the results. If you want something that’s less, we’re not the right company
for you.” The moment you put your foot down, that’s one people will start
respecting you. If you need help growing your business, make sure you check out my
ad agency Neil Patel Digital. And if you enjoyed this video, like it, comment, share
it. Tell the people about it, and subscribe to channel. Thank you for
watching!

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