This is Colorism

This video is sponsored by Skillshare. Despite my near-vampire-like insistence on
avoiding the sun, I am nevertheless a pretty dark-skinned, chocolate boy. Fortunately, I like how I look, I think I’m
pretty sexy. But growing up I was always cognizant of an
underlying tension between black people who were “Light-skinned”–or as we used to
say “light skint”–and “dark-skint” people like me. Now sometimes this was played for jokes and
common schoolyard teasing, so it was hard to differentiate it from any other kind of
mocking. Because kids in middle school were f*cking
monsters. “Ya mama so black” was a standard opener
in our array of “Yo mama” jokes. For example, “Ya mama so black, she went
to night school, and got marked absent!” But something I definitely noticed as a lonely
and arguably girl-obsessed dark skint teenager is that the lighter-skin toned boys were much
more successful romantically than I, and my other dark-skinned brothers were. Now maybe they were just cooler, more stylish
or more charismatic – it’s definitely possible, I was huge dork in middle and high school. But, I mean, so was everybody else. Whether or not that was the issue, the fact
that darker skinned people were treated differently than lighter skinned people became more and
more evident to me as I grew up and ventured out into the world. It was uncommon, for example, to have a dark
skinned black person as a your server in a restaurant, or an associate in a department
store. When you could find a doll or action figure
that represented a black person, they didn’t usually have very dark skin, especially the
ones that were targeted towards girls. It was also rare to see a dark skinned person
as the lead in a movie or a TV show. You often couldn’t create characters in
video games with very dark skin. Look at this, look at all the options they
have for making a white dude! There’s one, arguably two, black dudes and
he’s nowhere near enough of a chocolate boi! Don’t even get me started on these hairstyles. Well, obviously, that’s the one. And while we’ve made improvements, a lot
of this still applies today. As it turns out, these are all examples of
what we now refer to as “colorism.” Hi, I’m T1J. [WEIRD VOICE:] Follow me! Colorism is a type of discrimination that
is a step beyond racism, where people are marginalized not merely because of their race
but because of the literal tone of their skin. The coining of the term is widely attributed
to the author Alice Walker who, ironically, seems to have to issues with racism herself,
go figure. But that’s beyond the scope of this video. It’s when people are treated differently
for having darker or lighter skin, even if they are of the same race. And often that discrimination comes from people
of that same race. Now I’m most familiar with colorism as it
relates to black Americans, but societies all over the world have historically held
prejudices against people with darker skin. And just like with racism, this discrimination
causes people with lighter skin tones to experience a measure of privilege, even if they are a
member of a disadvantaged group. And many of those privileges mirror the advantages
that white people have over other racial groups. There’s data to back this up:
Dark skinned people report more frequent microaggressions than lighter skinned people. There’s an actual wage gap between dark
and light skinned people. Light skinned black people receive more lenient
prison sentences. People with light skin are perceived as more
intelligent, and more attractive. Which I don’t get at all, have you seen
this face? And, the list goes on. Negative perceptions of people with darker
skin goes all the way back to ancient times. It most likely originated with the fact that
nobility and other upper class people were able to stay indoors, while the poor and the
lower class people labored outside in the sun, resulting in the skin appearing darker. So in many cultures, darker skin became associated
with poverty and squalor, and over time evolved to just become undesirable and unattractive. This was especially the case for women, who
just like today, were pressured to live up to sometimes unrealistic standards of beauty. And many women at the time perceived lighter
skin as more feminine and more beautiful, which is a concept that hasn’t really gone
away. The global market for products that supposedly
“whiten” the skin, even ones that are potentially harmful, is somewhere in the realm
of 20 billion US Dollars. [VOICEOVER:] –100% percent natural orange
papaya extract. Skin whiter and smoother feeling in one week! [ACTRESS:] ♪White plus papaya, my skin so
white!♪ These discriminatory attitudes based on ancient
classism were further reinforced as a result of European colonialism. As the influence of Western culture has spread
throughout the world, so has the association of beauty and wealth with whiteness, and subsequently,
lighter skin, which has only made the ancient problem of colorism that much more damaging. ♪♪
The effects of European colonialism on attitudes about skin color perhaps emerged most prominently
during the trans-Atlantic slave trade. The race-based prejudice that Europeans used
to justify their domination and enslavement of people of Indigenous and African descent,
was further used to divide members of those groups. For example, people who were conceived through
sexual unions between a black and white person, often as a result of rape, naturally ended
up having lighter skin, and were usually treated less harshly, and were given less strenuous
tasks than other slaves. One of the most well-known examples of this
is the fact that lighter-skinned slaves were often allowed to work indoors, while darker
ones worked in harsher conditions outside in the fields. Because of these advantages, light-skinned
black people had a better chance of being educated or skilled, having wealth or property,
or even being freed from slavery. This was no doubt a tool used by Europeans
to encourage an association of whiteness with worth and value. So even if you weren’t fully white, the
closer you were the better. Unfortunately this led to a legacy of tension
between lighter skinned black people and darker skinned black people, even after slavery was
abolished. In many parts of the United States, the “one
drop rule” came into effect, which classified anyone with any shred of African ancestry
as legally black, and thus unequal to whites. Nevertheless, some light skinned people actually
came up believing that having more European ancestry made them superior to people with
darker skin; or at the very least, many of them took advantage of the privileges afforded
to them, even if they were still seen as second-class citizens by white society. Yes, you can privileged and disadvantaged
at the same time. A lot of yall act like yall don’t understand
that. This is an important lesson about power and
privilege. Those with power, no matter how little, are
regularly driven to maintain that power, whether consciously or not, and sometimes even at
the cost of their own allies. Light skinned black people in America, even
formed exclusive clubs and fraternities. In the early 1900s, some Black neighborhoods
would host so called “paper bag parties”, where if your skin was darker than the color
of a brown paper bag, you weren’t allowed in. I don’t think I woulda made it in. These sorts of tests were not limited to informal
house parties though. Even black institutions like churches and
universities would select members based on skin tone. And people have asserted that some of them
even used the paper bag test themselves. This led to not only increasing friction between
people with skin tones, but it also resulted in a measurable gap in areas such as income,
education, and even romantic desirability. And just like in other parts of the world,
colorism affects women in a very specific and arguably more damaging way. Dark-skinned women experience all the same
negative outcomes as everybody else, but they have to deal with the added pressure of society
expecting them to uphold Eurocentric standards of beauty. I talked about how the lighter skinned boys
at school had an easier time gaining romantic attention, but in truth, it was the same for
lighter skinned girls as well. But this ends up affecting women in a deeper
way. As I pointed out in my video about Racial
Dating Preferences, black women usually rank near the bottom on opinion surveys measuring
general attractiveness and desirability. As you might imagine, this problem is confounded
for black women with darker skin. Whether or not people find you physically
attractive may seem frivolous, but it’s no coincidence that many of the benefits that
you get when people find you attractive can be directly compared to the benefits people
get for being white. These benefits include things like being perceived
as more approachable, being perceived as smarter, healthier, more persuasive, or more trustworthy;
all of which of course can lead to positive outcomes in many areas, such as getting a
job or interacting with law enforcement. And as always we can look to our popular media
for insight about what is perceived as beautiful or worthy of attention. [GHOSTFACE KILLAH]: ♪Her name was Kim, this
light-skinned girl from Shaolin.♪ [DRAKE:] ♪And as for the pretty light-skinned
models standing in the cold–♪ [TY DOLLA $IGN] ♪Light-skinned from the
valley–♪ [T-PAIN:] ♪Hey, light-skinned girl with
the curly hair–♪ [T1J:] With only a few exceptions, the majority
of the most successful and iconic non-white female musical artists are women with lighter
skin tones. The majority of the most successful actresses
of color have skin on the lighter end of the spectrum. On TV shows and movies featuring black performers
throughout the years, it was common for the female leads to be women with light-skin. And dark-skinned women were often cast as
the crazy or feisty friend of the main characters. Incidentally, these characters were commonly
depicted as having trouble in their love lives. And as I said, I’m most familiar with colorism
when it relates to the plight of black people. But other cultures experience colorism in
different ways, especially throughout the various regions in Asia. The association of lighter skin with beauty
and class still persists, and has been made worse by the increasing influence of Eurocentric
standards. The Bollywood films that are popular in South
Asia often feature lighter skinned performers, which doesn’t always accurately reflect
the population in that area. I read an article about a woman in China who
was literally scolded on the streets because she wasn’t holding an umbrella to protect
her fair-skin from the sun. And this problem is even more complex for
Asian people living in Western countries. The idea of skin tone as a status symbol on
top of the Eurocentric legacy of racism leads to problems that mirror those that other people
of color experience. The half-Chinese actor and singer, Chloe Bennet
was born Chloe Wang, but had to change her name before she could get a job in Hollywood. And it’s common for people of color to change
their names to something more palatable to white people in order to gain favor in various
ways. Luckily I have a super generic name, so I
often have the pleasure of watching white people pretend not to be surprised when they
meet me for the first time. This, of course reminds me of the famous study
that showed that people with “black sounding” names were less likely to get callbacks for
job interviews. But what happens at the end of the day is
the same result. Whiteness is upheld as the ideal, while blackness
is disparaged as inferior. And this is not meant to drag any of the people
I mentioned or any light-skinned people in general. I encourage people of all complexions to thrive
and do everything you can to achieve your goals and dreams, and work together to dismantle
systems of oppression. Sometimes I see people accusing light-skinned
people or mixed black people of being “not fully committed to the cause” or even “not
black enough” or “not Asian enough”, and I want to be clear that’s not what I’m
doing here because that sucks. But colorism is a real thing, and it’s something
that people are often hesitant to address, especially when it comes from within our own
communities. When you are constantly subjected to tangible
marginalization as a person of color, especially as a woman of color, it can be difficult to
recognize the areas in which you enjoy privilege. Interestingly, there’s one instance where
this preference for lighter skin might be somewhat subverted. White people. One analysis of over 2000 advertising photos
suggested that white men with darker complexions were thought of as more attractive than their
lighter skinned counterparts. And while fair-skinned white women still reigned
supreme, the darker skinned women were more likely to be depicted with less clothing,
or in more provocative poses, indicating an association with sexual attractiveness. There’s also the common practice of cosmetic
tanning, which has been popular among white people for decades, although it did see an
unfortunate dip into the uncanny valley during the popularity of the Jersey Shore. This is interesting to me, because as I mentioned,
people of color are consistently rated as less attractive than white people (with the
exception of Asian woman, and as I said Asian countries have their own problems with colorism,
but I suspect that’s a whole ‘nother conversation about Western fetishizing of Asian women,
we can talk about that another time). So it seems like white people value a little
color, but not so much that they can’t retreat back into their whiteness when needed. I don’t want to discount the progress we’ve
made in this area, attitudes are shifting slowly but surely. We’re seeing more representation and more
cooperation. Although we have internalized a lot of these
negative stereotypes, we’re still having this conversation together and working to
solve these problems. But ultimately, colorism is yet another consequence
of the legacy of classism and white supremacy. As long as the underlying premise that whiteness
equals beauty, intelligence, and wealth exists; these issues will continue to pose problems
for everyone else trying to make it in the world. So the solution, in my opinion, is not to
attack individuals, but to work together expose and eradicate the systems and attitudes that
we as individuals have internalized. but DAS JUS ME DOE. What do you think? Thanks for watchin that, and thanks to Skillshare
for sponsoring this video! Skillshare is an online community for creative
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100 thoughts on “This is Colorism

  1. My name, voice,and use of the English language often surprise people when they meet meet me. The expressions on their faces is priceless. I can only assume that they expected to meet anyone but someone who looks like me. 😆

  2. Oh my god that advertisement!! Im a filipino myself, and we really have a terrible case of colorism

  3. Oh..” you speak so well” for a black person.
    Great video!

  4. crazy in this world how racism of all kinds still goes on. makes me so sad

  5. I can assure you, darker skinned girls I knew dated more than me. I also didn't have any friends in school. Colourism isn't the entire story.

  6. thanks for your video, as a man of mixed heritage, this has always been an issue. Bizarrely here in the UK there's been a flip in attitude: as a child actor I was labelled 'White friendly' (seriously!) and was definitely advantaged, but now 40years later I'm considered 'Not Black Enough' here, now the darker skinned man is considered Stronger more Sexual at least in the media ( Idris Elba, John Boyega, Daniel Kaluuya etc) Unfortunately dark skinned men are still more likely to be stopped by police, and considered more of a threat and the plight of the dark skinned woman remains the same here. the funny thing is the British dark skinned male actors are becoming very popular in the States!! Maybe its the accent??

  7. My dad always bought black dolls for me, but the hair always confused me

  8. Not to mention the violence among dark skinned ppl. When your skin is darker, they assume you’re a violent threat and they get proactive. Especially large black men.

  9. It's strange how with us white people, tanner skin is more attractive nowadays

  10. Fuck society.. like God says just follow the laws don’t do what they do… so f society they can all kisss my black ass cause I’m not from earth… I’m just breezing through

  11. Well, I wouldn´t say that light-skinned people tan to be more asian or dark-skinned people….just what I have experienced (as I am "blessed" with a very pale skin which doesn´t tan and yes, veins are a little bit visible) it is again connected with health. Nowadays – too pale, even if it is natural, is associated with health problems. I´ve been asked for example if I have anemia, am I ill, at the age of 16 I had a "pleasure" to hear that my skin is white like of a worm….it is not an issue for me any more as I am an adult, but I just wanted to add to the topic about colorism

  12. Damn. You are so smart… this taught me a lot. Love how eloquent & purposeful every word of this video is. Love the tone/pacing/ rythym of your voice. Then I saw your channel! Everything is so simply branded & all titles are clean and short and to the point, not to mention intriguing! Really cannot express enough how satiated I am by your channel lol 👌👌👌

  13. White people have many "shades" as any other race. Mediterranean people (Italians, Greeks etc) are white people too. But their skin is far from the lighter white skin of Scandinavian people. And you even showed a picture of dark skinned white woman, Monica Bellucci. And the funny thing is, as a dark skinned man yourself, you seem to not understand that pale white skin is as undesirable as your skin for many people! Red headed people with pale white skin are even more underrepresented in media.

  14. The best example to understand the depth of colorism in India is a face cream called "Fair and Lovely" ._.

  15. Very Good video. You explained colorism in all aspects without browbeating. I liked you approach.

  16. This hits hard. I'm white but my two little cousins are black and their parents work most times so they basically are growing up with me. The older one had to change school two times because of bullies(he's 8).One teacher tried to joke about how his brother won't have this problem because he's way lighter. It's disgusting.

  17. That paper bag test reminds me of the SpongeBob episode where they're at the beach and SpongeBob and Patrick aren't allowed into the party without a tan

  18. I really like how you presented this information on Colorism. I've watched many of these videos on this difficult topic. You brought factual, measured commentary without demonizing anyone and really showed it's a systemic and internalized issue. I'm subscribing. Thank you.

  19. I DO NOT understand why people think lighter skinned people are more attractive. Maybe it's just because I'm white and I'm used to it, and maybe it's just human nature to always like something that you don't have, but I ALWAYS thought that the darker skinned guys were more waaaay more attractive than lighter skinned guys. I know many other people who think the same. I think social media and hollywood has just warped our perception of the world and what we think OTHER people think is attractive. In the end everyone prefers one thing over the other, beauty is in the eye of the beholder and we should all worry less about what other people think. It's a waste of time to compare shades. 🙂

  20. when i walk into job interviews i always get “i thought you were gonna be italian!” because my last name is Guilamo. those be the jobs i dont get too lmao

  21. I had a conversation on this , black men don’t like talking about colorism because they are the ones perpetuating it 💁🏾‍♀️🤷🏽‍♀️

  22. Hey, found you through BreadTube pushing my recommends your way. This stuff is really neat. ^^

  23. Damn, just stumbled across your content and I have to say, your videos are incredibly well organized, your thoughts are illustrated clearly and effectively, and I will certainly be subscribing

  24. I’m super pale, but the white people around me seem to all want deeply tanned skin, because it looks healthy and outdoorsy. I guess every color group has their own ideal

  25. I always dated extremely dark African Americans, Jamaicans, Puerto Ricans, and I've always been the milk chocolate LOL every time we linked up together it was like looking at dark chocolate next to milk chocolate which looks so yummy LOL I'm so sorry I was sharing some of my perverse info. I just don't understand why anybody in the whole wide existence would have any issue whatsoever with someone extremely dark or someone extremely light. I think all skin complexions are absolutely beautiful and amazing and gorgeous. I grew up looking at dark-skinned individuals as royalty and I don't understand why anyone else wouldn't follow that image. I guess it's because I studied African culture at a young age and how Africa used to look and have a lot of tropical forest and it was known as the richest country in the world. Of course climate change took place, rainforest were burned down, and other stuff took place that had to do with people fighting amongst each other just like the rest of the world.
    I'm Puerto Rican so of course I'm a Melting Pot LOL I've been learning one of the African language pronounced Okibo. it's a beautiful language just like the many other African tribes languages.
    of course I had to learn Spanish as well as English, my African language, Chinese, Japanese and all the rest that makes me what I am which is a mixed Puerto Rican LOL

    I love the video and thank you so much for sharing it oh, you are absolutely handsome🙏💓

  26. For some reason the paper bag thing reminded me to a Spongebob episode 🧐🤔🤔🤔

  27. Youtube gets it right sometimes. This video was great, thank you 🙂

  28. T1J, fantastic video! I like how you described colorism affecting men in job prospects, romance, and even whether you’re subjected to racial profiling and police brutality.

    One theory I have about colorism is how it extends beyond the human aspect.
    Ever notice that black or dark things are associated with evil or bad things?

    Black cats passing is bad luck
    A black bird approaching you is a sign of ill omen. Black dogs and cats are less likely to adopted than brighter colored ones.
    Even Hollywood movies portray rich people with non-dark pets

    For weddings, a white dress symbolize purity and innocence. A black dress is suitable for a funeral. Angels are depicted with white cloth while demons and devils are rich in black.

    It’s an internal aspect that white is good and black is bad. It extends to how we treat animals, objects, and even other humans.

    Just my take
    ~Sincerely, a young, olive skinned Asian male

  29. Thank you for this video. Finally found a decent and intelligent human being on YouTube

  30. You keep mentioning Europe and Europeans like we invented colourism. As you said, this happens in all regions of the world.

  31. Informative and well-delivered video! I must also say that your taste when it comes to background music is rather excellent🎵

  32. you are very well spoken and knowledgeable, I like the way your present your videos

  33. Hateful!!!
    I'm 14 going into high school already experiencing this. And I hate when people make fun of me for being "red" with "black" friends. 😐. It hurts when (popular light-skinned) people and kids my age ask me "why do you hang out with herhimthem?? With their noses turned up, I've never avoided my friends because that's just wrong💚. It's mean and I don't care who hates me for calling it out. ✊

  34. Dark skinned Blacks are far more privileged than they admit. Black Barbie was Dark Skinned. Blacks also love calling Light Skinned Males "soft, feminine, pretty boys", Dark Skinned Black Women bully (hair cutting) and have blatant jealousy of Light Skinned Black and Biracial Women, and Hollywood loves claiming Light Skinned Actresses and Actors "take all the roles" and are "privilege' yet movies and Light Skinned Peoples like Thurgud Marshall, Hidden Figures, Rosa Parks, Henrietta Lacks and many, many more are played by Dark Skinned Actors…yet Will Smith isn't dark enough to play The William Sister's father? Just stop.

  35. Believe it or not but it’s not only in the black. Even here in the Middle East people have different skin tones and the darker ones are always the poorer for some reason and the lighter skin ones get better jobs and often considered better looking.

  36. YouTube suggested this video to me and I'm glad it did. You're the right mix of informative, dorky and quirky!

  37. i'm form Europe, better said Balkans, and where I live, if you are white, white like a paper your seen to be poor, because you can't get vacation and go to the sea, so here people are going to beauty center to be darker or buying creams to make the skin darker. 😀

  38. This makes me think about the immigration in America, when they used to "tag" dark skin and light skin italians, the dark skin italians were seen as "biologically inferior". :/


  40. Back in the day Barbies were only white, hispanic, asian or black and when they had black dolls they were black as my tv. I couldn't find ANY dolls when I was little that were like me so the closest to my color was the latino dolls and they were darker than me. It made me feel bad because just like real life it made me not fit in anywhere not even in toy stores. This is why I hated playing with Barbies their colors were unrealistic and the way that Barbie had tons of jobs and skills is unrealistic it just seems fake… Just like whatever this guy is saying is unrealistic and just plain stupid somewhat. (FYI: The one drop rule is stupid and should be abolished because think about it what do you think Logic, Wentworth Miller, Meghan Markle, Mariah Carey the list goes on what do YOU think they are then? They are both or all of the above so this ideal makes no sense!) I'm light and I have NO privilege contrary to the belief in fact I have even less privilege than most darker blacks or lighter whites because I'm mixed and I mostly get spit on, fetished or treated weirdly because nobody knows what I REALLY am and it causes confusion…. By the way, I've met darker women who had tons of experiences (a good job, get to travel etc. By the way, some of my cousins are darker skin but the rest of my family is fair skin) where I haven't, that has nothing to do honestly with color but they are able to do things I only dream of. It's hard to not only be mixed and have tons of deficits latched on to that you feel worthless. So colorism could mean different things for different people, I know it exists yes but maybe if some people stop looking for it maybe in certain situations it doesn't and you are just being paranoid.. I've lived overseas and I haven't had hardly any racism compared to USA. I end up meeting the most racist people in united states (most of the time the most not so nice darker skinned people) who just say things like "oh, you think you are so goody two shoes because you are light and bright" seriously? I wanted to tell the lady she has beautiful skin no matter what people say but she had to be so mean to me like that I don't know how to think anymore. I think darker men and women have the most beautiful skin and features, in reality I think all skin colors and features are beautiful. I grew up on military bases and when I saw people I just saw people, I was taught to see people and character and not color. I didn't honestly know what racism and colorism was until I came back to united states. It's sad how backwards usa is with inclusion and racism that goes for disabled rights, lgbt + rights, black rights etc. I feel like why in 2019 are we still having this conversation of race? There should be people like me that should be happy of who and what they are. Yes, I'm mixed race but when you say the one drop rule that I am JUST black you are killing off my white, latino, and native ancestry like it does not exist. The census to me is terrible and we should get rid of it because that just makes more racism. I see why when I was younger I just marked other and my teacher would force me to mark something I hated that I DO NOT want to be criticized or marginalized by someone I just think why should we even have to mark anything for race anyways?

  41. I generally feel that obsession with skintone and color is an unhealthy practice. One that leads to unhealthy prejudices, subconscious or otherwise. I also don't think people should be shamed for not begin attracted to certain skin tones, that seems really weird and unhealthy (though in my perfect world everyone should very easily be able to see beauty no matter someones color, but whatever). That being said dark-skinned women are gorgeous imo.

  42. There is no such thing as race, thus, there is no such thing as racism. It was ALWAYS "colorism" … all throughout time. The idea of race (and thus "racism"), before it had negative connotations, was invented BY colorists! lol

    In other words, people who call other people "racist" are not helping themselves or the actual problem. No one is racist. That is not possible because there are no races. By calling someone racist, if they truly are, then you are empowering them. And if they are not racist then you are empowering actual colorists (who want the notion of race to exist) by promoting the idea of "race" as being a reality.

    But, I do disagree with this video that is trying to promote some sort of society-wide oppression of all dark-skinned people. This is not true. A good looking and/or talented and/or intelligent dark-skinned person can still attain much success in this world. There is just a mild statistical norm that will play against them at certain times and places. But, nothing even close to historical times.

  43. This doesn't really have much to do with the video, but I really like your comedic delivery, it's casual but sharp ("and don't even get me started on these hairstyles…well, obviously that's the one" cracked me UP).

  44. That woman singing in that commercial tho ."..papaya…my skin so whiiiite.." 🙄 She looked and sounded insane

  45. Trevor Noah from The Late Show has touched on this topic more than once, but your clear presentation has really helped me see the true scope of this issue. You also touched on, mm, the complexity that Asians (as a whole) deal with as well, and I have a–unique perspective on that. My husband is from Thailand, and without diving into that matter, I can confirm that yeah, a paler complexion is seen as the ideal in Thailand.

  46. 50 years from now, you wont find a single dark-black face on entertainment anywhere. Mark my words.. Just like Rock 'n Roll, there wont be any visible black people in HipHop.. I predict this from here. I wish I was wrong, but as a dark skinned person, I am following colorism to its most logical conclusion: If colorism is preferential treatment, and you have enough citizens in a democracy subconsciously in favor of more light skinned people in general, then such is the way with democratic processes.

  47. I'm so happy to the YouTube have recommended your channel, I saw other videos and I just love it. Thank you so much for your work! <3 (I'm from Brazil so if I made any mistake in this comment, sorry…)

  48. Remember when you commented on you suck at cooking saying it would blow up and now he’s more popular than you

  49. yep, if your daughters were tan it meant your farm was not doing well enough to afford workers so your daughters were working on the farm along with the sons. same with why chubby women were viewed as more attractive. as having chubby daughters meant your farm was doing well.

  50. Shh…. That commercial is something I see all the time. I’m from the Philippines and I know this to be a fact. If you go to any grocery store any lotion sold always has “whitening” properties even facial washes.

  51. I had a Peruvian boyfriend who went to Model UN and met another Peruvian guy who was more noticeably indigenous than himself. Model UN guy had straighted and dyed his hair lighter and was much paler than the other Peruvians he was with. My boyfriend talked to the other guys with him and they all mentioned how he seemed ashamed of being Peruvian and that he was a dick to the rest of them. It’s just so fucked up, man…

  52. What i find hurtful is theres alot of black people acting like as soon as they mix theyre no longer black. Then why do black people still call me a mexican although im an american, born and raised. Im equally as german as i am mexican. You embrace double standards out of retribution. Thats divisive. It only perpetuates racism and colorism.

  53. Im hispanic and i only like mixed girls EXCLUSIVELY MIXED GIRLS not hispanics not blacks not whites not asians not indians i only like mixed girls ONLY

  54. I think most of the latest attraction for darker skinned white people comes from the general change in the behavior of the upper class in the last century, like being in the sun more, the reduced differences in habits between classes in general, and the emphasis on the "self-made man" (he's strong, he works hard, he comes from nothing, i.e. from dirt) over the "aristocratic" type. It's no accident that this change affects women less, since for them is still valued purity and delicacy. Also, there's the recent revaluation of everything that's "dirty" or "exotic" without being threatening. It's like the "bad boy with a golden heart" trope, but for skin tone.
    This is a very new thing. I bet that until the 1920s or something like that, women would still have preferred lighter skinned men.

  55. I really appreciate how you talk about things and present topics like this one – this absolutely expanded the way I think about things. Thank you. 💜

  56. BM can spot RACISM a mile away, but when it comes to COLORISM they can’t SEE how it affects and divides the Black Community. They can’t see that their “quote-unquote” so called “Preference” is them being a self-hating COLORIST. They can see the White Supremacist  being RACIST but they can’t see themselves being WORSE then the WS. Black men ONLY speak on COLORISM when it affects them, other than that they are as quiet as a church mouse.  Black men are the MAIN participants in colorism.  They quickly try to call it "Love" & "Personal Preference" but there's obviously something very SINISTER going on when that love is inclusive to everyone, BUT Dark-Skinned Black Females. It's so FUNNY how Black men suddenly know what COLORISM is, when it affects themselves but not Dark-Skinned Black Women…Colorism stems from Racism. I don’t understand how people can differentiate both terms. It boils down to white being Supreme.  A lot of this has a lot to do with self hate, and sometimes how they feel about their mothers also, and it's what they see and hear around them.. Black Men are huge followers, opposed to being leaders. Black men will let brainwashing, systematic, institutional and even anti-blackness ruin them, and the community as long as it benefits them to even the smallest degree socially or sexually. It’s nothing more than INTERNALIZED RACISM.

  57. I hate that this is still such a huge issue, not just even in America, but all over the world. Skin is just skin.. why do we treat others so harshly because the tone of their skin is darker or lighter than our own. This just makes me so freaking ashamed that humans are still like this.. We have got to BE better and DO better than this. I feel Bob Marley would not be proud of us in 2019 and the need for his message of One Love, One Heart is more needed than ever.

  58. Screw Crazy Rich Light Skinned Asians, that movie was bourgeois crap, all the dark skin people was in that back of that movie

  59. Anybody watch that spongebob episode where they couldn’t get into the party unless they were tan and the dude held up a paper with different shades to see it they matched?

  60. Mulattoes, Creoles/ Latinos are not Black and 100% look better than real or predominantly Black people! West African/ Black features are just ugly!

  61. A Mixed race person with Black ancestry is technically not the same race as one is obviouslyMixed race and the other is predominately Sub Saharan African with different phenotype.
    The 1 drop rule which is White Supremacy and an insult to Blacks was overturned in America in 1967, however, only Blacks enforce it due to low self worth and selfhate issues! Especially Black skinned to chocolate complexion with Black phenotype

  62. Hey me ths is dump i am lighskin and i really would like being i litle more dark. Being dark or ligh skin have previliges for example darkskim are more atletic that lighskin people.

  63. Living down south colorism is weired and different in SOME cases. I don't see the discrepancies what most women complain about . All you have to do is open your eyes 👀 and close your mouth sometimes.. It's more favouritism giving to Black males and all shades of black women more than anything.. It seems to me that the fight is with light skin black males who suffer the most in the black community because they always have to prove themselves for some odd reason. Even the white women or white people in general date majority darker skin tone when dating outside there race.. I'm not going to hop on the pro dark skin bandwagon just because I'm dark skinned myself but i have to give my opinion on the topic and be real.. It's more dark skin people in the entire world then any other skin complexion.. I'm sorry but i have to say it; when a black women get rejected by a black man it's a big problem, but when a women rejects a man because of his complexion it's not a big problem and it's kinda hypocritical..

  64. I'm not talking about the media or television that's scripted and fake. I'm speaking on colorism in the community of all shades and backgrounds . I have FRIENDS of all different shades and colors and I'm not going to be just one sided i have to speak for ALL black people.

  65. I had a classmate in a Psych class present her experiences with her internalized avoidance of having 'black' (i.e. curly) hair. That's pretty clearly related to this.

  66. I buy a lot of music on CD, so I've definitely noticed over the years that black artists – especially women – often are made to appear more light skinned on album covers than they actually are.

    Quick example, although not an album cover. Compare this "natural" photo of Soul singer Patrice Rushen

    … with this promo-image of her×612

  67. Colorism is very prominent in Asian communities as well, thank you for making this video

  68. My cousins used to really rag on each other for the colour of their skin. Like they'd say the other is ugly for having darker skin and it always floored me.

  69. Black 'left' tubers have an insight most of left tube simply doesn't have. And that's why it's so refreshing to me. I know you said in your recent video you're done with left tube (I just read the title I'm gonna watch it next) but I see you do lean left, so excuse me for using the term. And yes, colourism is very real, I've received the positive end of it, but it never made me happy considering that if I'm getting praise simply for skin colour, because I came to the conclusion if that's the case then someone is getting the opposite treatment. It is very prevalent in my family's culture sadly. Also my little cousin is dark skin but she's so pretty…but her mom got made fun of for having her so 'dark' because she used to mock her dark skin sister so they consider it 'god's curse'….yes this is crazy and none of them are evil but this colorism is REAL.

  70. Hey man the flattop in WoW could be like a nu jack/Bobby Brown thing goin on…… but yeah I rolled a character recently and was thinking the same thing.

  71. Whenever I bring up colorism as an issue, nobody listens to me. But when a lighter skin women brings up the issue, they flock to her. That alone is prime example of it. I’m offended but it’s to be expected.

  72. In my family a lot of my uncles and aunts in India wear makeup to look pale especially my aunts. Being called “gori” or white is used as a compliment meaning that you’re pretty. People from south are considered unattractive and Bollywood stars tend to look more “white” than the general population.

  73. 4:15 That's a Filipino commercial :') and it really just came for my childhood 😂. I'm Filipina and Maori and I grew up with darker skin. I REALLY DID USE THAT PAPAYA SOAP BC MY AUNTIE TOLD MA MAMA THAT I LOOK LIKE DIRT.

  74. You are very articulate and easy to listen too. They perfect amount of humor was placed perfectly. Loved watching your video and learned a lot. You are very perceptive and wise. Keep on keep in’ on 👏🏼👏🏼👏🏼👏🏼👏🏼

  75. the reverse being true for white people for the last 90ish years, i think must be connected to the fact that less and less people work outside these days. so having a tan is associated with having free time to lazy around in the sun while working class people are working inside in offices/supermarkets/factories and getting less tan.
    meanwhile for poc the more white you are the better reigns supreme. societal racism and prejudices are so fucking weird and stupid and arbitrary.

  76. When says light skint, make me want to run my fingers down a black chalk board to receive some stress.

    I kid please don’t kill me

  77. You remind me of a friend that I used to go clubbing with, we are both Iraqis I am a light-skinned Arab and he was a brown (stereotypical looking arab), he was fat, short, hides at the corner of a club and just looks, I asked him why he wasn't successful, and he would blame the women as ppl who don't like Arabs, without looking at his flaws.

    I also knew an African British, he was darker than you, but he took care of his body, he was young and got some handsome feature, and his personality was good with women, and he used to slay women right and left

    now I am older, I think the most important thing to have is a personality (make a girl laugh), then taking care of your body.

    BUT unfortunately colourism exisits, lots of races prefer to be the lighter version of thier race.

  78. Here ya go again, if people like Beyonce than they just do. People like what they like.

  79. A good looking guy who's aware of his qualities I like that

    Can't stand racism happy to live nowadays

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