U.S. Open merchandising the big winner?


PLACE — I KNOW MY PHONE WAS BLOWING UP AND FRIENDS SO EXCITED THAT I WAS COMING TO THE SHOW. TELL US A LITTLE BIT, YOU KNOW, WHAT’S THE DIFFERENCE BETWEEN BEING HERE IN SHINNECOCK, I KNOW IN THE PAST YOU HAVE BEEN TO PENNSYLVANIA, ALL OVER THE COUNTRY, WHAT’S SO SPECIAL ABOUT THIS COURSE?>>WHAT’S AMAZING ABOUT SHINNECOCKS IS ONE OF THE MOST HISTORIC GOLF COURSES IN THE COUNTRY AND ARGUABLY IN THE WORLD, RENOWN GOLF ARCHITECT AND FOR THOSE WHO RESPECT ARCHITECTURE AND GOLF YOU HAVE TO UNDERSTAND IT’S A MARVEL. IT’S STRATEGY, BEAUTIFUL BUT ALSO CONDITIONS OF THE GOLF COURSE ARE OUTSTANDING AND SO WHEN YOU PUT ALL OF THOSE COMBINATIONS TOGETHER AND YOU DO IT IN A PLACE LIKE LONG ISLAND AND THE HAMPTONS, PRETTY HARD TO ARGUE WITH. MARIA: THAT’S ALSO PART OF FAN EXPERIENCE.>>IT IS, IT IS. WE RUN — ESSENTIALLY WE RUN 37,000 SQUARE RETAIL BUSINESS FOR 11 DAYS, ON SUNDAY NIGHT WE WILL GO OUT OF BUSINESS. SO WE HAVE QUITE AN OPERATION. MARIA: WHAT DO YOU SELL THEN?>>WE SELL 400,000 ITEMS IN THE MERCHANDISE PAVILION THIS WEEK. WE WILL SELL A HUNDRED THOUSAND HATS ALONE. BUT YOU CAN BUY A LITTLE BIT OF EVERYTHING. YOU CAN BUY SHIRTS, ACCESSORIES. MARIA: SHOES AS WELL? I BOUGHT MY HUSBAND SHOES, I LOVED THEM.>>I PROMISE, WE HAVE SOMETHING FOR EVERYONE, SMALL, BIG, EVERY SIZE, CHILDREN, WE’VE GOT PIT. MARIA: IN TERMS OF JUST SOMETHING THAT PEOPLE WANT TO TAKE HOME, ASIDE FROM THE HATS, TELL US ABOUT POTTERY, I MEAN, WHAT ELSE?>>SO WHEN WE COME TO A MARKET, WE ALWAYS TRY TO FIND THE LOCAL VENDERS WHO BRING SOMETHING SPECIAL AND UNIQUE, THIS WEEK YOU WILL FIND BEACHY NAUTICAL THEMED ITEMS ESPECIALLY FROM LOCAL VENDERS IN THE HAMPTONS. MORE — MARIA: IT’S AMAZING THAT IT’S ONLY 111 DAYS AND YOU GO OUT OF BUSINESS. HOW DO YOU SUSTAIN A BUSINESS THAT WAY?>>IT’S A VERY INTERESTING INVENTORY MANAGEMENT OPERATION CERTAINLY AND BECAUSE THIS IS A LIVE EVENT, ON TUESDAY THE MERCHANDISE DOESN’T HAVE AS MUCH VALUE TO PEOPLE. IT’S REALLY IMPORTANT THAT WE MANAGE THE INVENTORY CAREFULLY AND WE DO. WE HAVE A GREAT GROUP OF VENDORS WHO BRING PRODUCTS, WE REPLENISH PRODUCT AS WE SEE TRENDS OF WHAT BUYERS WANT TO BUY AND WE WILL BRING MORE IN OVERNIGHT SO IT’S QUITE A LITTLE BUSINESS.>>YOU HAVE BIG BOOST IN ONLINE SALES? I’M SURE YOU DO?>>WE DO, IN FACT, I LOOK AT THE NUMBERS AS YOU MIGHT IMAGINE QUITE FREQUENTLY AND WE ARE SEEING SOME REALLY NICE GROWTH YEAR OVER YEAR SO YOU CAN BUY FROM HOME. MARIA: WHO IS WALKING HOME WITH THE TROPHY FOR THE NEXT YEAR?>>HARD TO ARGUE WITH THE STEADINESS OF DUSTIN JOHNSON. I HAVE BEEN AT THE U.S. OPEN LONG ENOUGH THAT WE HAVE A LOT OF GOLF TO PLAY. MARIA: WE SURE DO. GREAT TO HAVE YOU, THANK YOU SO

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