Watch This If Your Paid Ads Aren’t Generating Any Sales


– You know your competitors
are running paid ads, but have you found that
when you run paid adds, you’re not generating any sales? Hi everyone, I’m Neil Patel, and today I’m going to teach you how to generate sales from your paid ads. (upbeat music) Before we get started make sure you subscribe to this channel, and if you’re on YouTube
click on the alert bell, so that way when I release
more tips like this and even go live, you’ll get notified. Question for you. Have you tried paid advertising and you’ve found that you
spent a few hundred dollars, maybe even more and generated zero sales? And are wondering hey, how
do my competitors do this? If that’s you, leave a
comment below with yes. If that’s not you, good for
you and I’m happy for you. So let’s get into how you can generate sales from your paid ads. The first thing I want you to do is look at your landing page. There’s tools like Crazy Egg which show you heat
maps where people click, where they’re not, where
they’re getting stuck. This is really important because when you look at things
from a visual perspective, you’ll understand what’s
stopping people from converting. And when you know what’s
stopping people from converting, you can then tweak your landing page. Not all of the issues with the
ads are related to the ads. In many cases it’s related
to the landing page. The second thing I want
you to look at is your ads. Who are you targeting? Yes, copy’s important but if you’re targeting the
wrong people it doesn’t matter. With a lot of these ad platforms
like Google and Facebook, you can do things like remarketing, which tend to have a
higher conversion rate. That’s when people already
landed on your site, you can remarket them and get them to come back
and the eventually buy. Or you can do things
like lookalike audiences. It takes all your existing customers who are the right fit,
who have bought from you, and it finds other
people who are like them and it shows the ads to them. When you do that, you’re more likely to
target the right people so you’re generating
more sale from your ads. The third thing I want you
to do it test your copy. And not just test your copy in your ads, but also test your copy
on your landing pages. If someone’s going on Google and searching a keyword like MacBook Air, and you don’t have that
keyword on your landing page. You’re less likely to drive conversions. Not only do you need it in your ads, you also want it on your landing pages, keeps a cohesive message, and you’re more likely
to boost your sales. The next thing I want you to
do is survey your audience. Majority no matter how good
your advertising or CRO, they’re not going to buy from you. So surveying them, finding out
why they’re not going to buy, and you can use tools like Survey Monkey, once you figure this out you
can make those adjustments. You still won’t get 100% of the people who come to your site to buy, but you can improve those numbers. Google Analytics and Crazy Egg doesn’t tell you everything, you need to talk to people as well to get their feedback. The fifth thing I want you
to do is try dayparting. With dayparting, you’ll find that hey, if you’re in certain sectors like B2B, and your customer only buys from you from eight a.m. to five p.m., why would you show ads at seven p.m.? Yeah, you may get clicks, but in most cases they’re
going to be irrelevant and you’re going to be wasting money. This way you can spend majority of your money during the right hours. The last thing I want you to look at is what regions are you targeting? If you’re not targeting the right regions, and you only serve certain amount of them. You’re not going to really generate sales. For example, if you’re a plastic
surgeon in Beverly Hills, but you’re showing advertising in Florida, well Beverly Hills,
California’s all the way on the other side of the
United States from Florida. So if you’re not
targeting the right areas, you’re also not going to see
any conversions and sales. If you need help converting
your paid ads into customers, check out my ad agency,
Neil Patel Digital, and of course, if you enjoyed this video, like it, share with others,
leave a comment below, Thank you for watching.

52 thoughts on “Watch This If Your Paid Ads Aren’t Generating Any Sales

  1. Have you tried paid advertising and you've found that you spent a few hundred dollars, maybe even more and generated zero sales? And are wondering hey, how do my competitors do this? If that's you, leave a comment below with "yes".

  2. Very useful Neil! Thanks so much for this! ❤ let's connect guys!? 🙂

  3. I am struggling to get sales I created my clickbank account but my biggest problem is that drive traffic

  4. YES, this is exactly the problem that i was having with one of my clients. Great video Neil.

  5. Neil, Why does it take forever to collect the 1000 subscribers and the 4000 hours to monetize my channel? 🙁

  6. Best content and advice as always! Just wanted to know how does a company know what amount of ad spend to use per month? And what's the correct ratio of ad spend to number of targeted people?

  7. If This video was published 15 minutes ago why does neil patel's comment says 16 hours ago?

  8. Dayparting is a new one for me. I know it can be done but how do you optimize for it in your online advertising?

  9. One of the things I really appreciatte about tour content is that your arguments área always based on data & statistics!

    You have a really scientific approach ti digital marketing

  10. Hi Neil we follow most of your recommendations on this video but get better results with organic vs paid. Any additional advice? Thanks..

  11. Is tip 'showing ads on specific hours' worth considering? I mean if I would like to buy something and come across your ad then why would I wait for specific time?

  12. Hi Neil . How can I get b2b leads from LinkedIn…
    I have cyber security client…. I need suggestions

  13. Good eveng sir
    I'm trying to creat CPA ads on Facebook but they are saying your account is not qualified?
    What should I do next?

  14. Why do I never get a reply from Neil Patel digital? I am not able to find right traffic. I use Facebook audience insights but it still doesn't works.

  15. very nice sir, I like this.
    sir, how can we deal with new updates, new technologies, new changes in Digital Marketing?
    We focus on our strategies but instantly any updates happen. so it's very difficult to understand how to go? where to go for Digital marketing services. because clients only want Results, The ROI.
    Plz answer sir I am waiting for your Response

    Thanks…

  16. Very useful information, but why are people clicking on my ads just to consume my ad budget, and then not converting or just walking away?

  17. Hiii neil my channel is in punjabi language . Please tell me some tips and tricks. How can i permote my channel and get more views and subscriber. I fell like your are very honest and helpful. Please help me out

  18. I am willing to pay $1.00 or less per day for clicks on my Google ads for "Third Line Clip Arts" website. So, I am fine with the monthly fee anyway. I am willing to wait for customers to join and buy any of the 3 memberships (10 day for $10, 1 month for $25, and 1 year for $100) I am selling.

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